In the 21st century, companies that focus on just design and operations will be left behind. Intelligent, efficient and optimized systems must keep evolving and need to be integrated into the ethos of how people work and think. This same thinking must be supported by management and designed to evolve based on proven intelligence, changing market demands and with the adoption of new equipment and technology. To achieve this, companies must initiate a proper asset performance management (APM) program to assess the operational performance and define a path to success.